E-liquids

What are e-liquids?

E-liquids, also called vape juice or e-juice, are designed to power your vaping device. When heated, they turn into a vapour that delivers flavour and nicotine. They contain four main ingredients, vegetable glycerin (VG), propylene glycol (PG), flavourings, and optional nicotine. VG provides dense clouds, PG carries flavour and creates throat hit, while flavourings offer everything from sweet desserts to cool menthol. Nicotine is added in different strengths, from 0mg to 20mg, depending on preference.

What are the different types of vape e-liquids?

Vape e-liquids come in different types, combining various VG/PG blends with flavour profiles such as fruit, dessert, tobacco, and beverage. Understanding these main types, it is easier to choose the right e-juice for your vape device:

Freebase Nicotine E Liquids

Freebase nicotine e-liquids are the traditional form of vape juice. They provide a pure, strong throat hit and slower absorption, mimicking the feel of smoking. Common strengths range from 3mg to 18mg, perfect for users who vape regularly throughout the day.

Nicotine Salt (Nic Salt) E-Liquids

Nic salt e-liquids use a smoother formula that absorbs quickly, giving faster craving satisfaction. They are available in higher nicotine strengths from 5mg to 20mg, offering a gentle throat hit while still delivering strong satisfaction.

50/50 E-liquids

50/50 e-liquids use an equal mix of PG and VG to deliver balanced flavour, throat hit, and vapour. Perfect for MTL (mouth-to-lung) vape kits, they offer a smooth, versatile option for everyday vaping.

Bar Salts E-Liquids

Bar salt e-liquids replicate the taste of disposable vapes, often in fruity and icy flavours. They deliver smooth hits at higher nicotine levels, giving ex-disposable users a familiar experience in pod kits.

Shortfill E-Liquids

Shortfill e-liquids are larger nicotine-free bottles, usually 50ml or 100ml e-liquids, with extra space to add nicotine shots. They are cost-effective, long-lasting, and allow full control over nicotine strength.

Nicotine Shots (Nic Shot) E-Liquids

Nicotine shots are 10ml flavourless liquids used to customise shortfills. Available in 10mg, 18mg, or 20mg strengths, they can be mixed with a larger shortfill bottle to achieve your desired nicotine level.

What ingredients are in vape juice?

Vape juice is a simple but carefully balanced mix of four ingredients: Propylene Glycol (PG), Vegetable Glycerin (VG), nicotine, and flavourings. PG carries flavour and provides throat hit, VG makes thicker vapour, nicotine satisfies cravings, and flavourings create the unique taste of each e-liquid.

Propylene Glycol (PG)

Propylene Glycol (PG) is a thinner liquid that carries flavours and creates a sharper throat hit. Higher PG blends are best for MTL vaping styles.

Vegetable Glycerin (VG)

Vegetable Glycerin (VG) is thicker and produces dense clouds. Higher VG blends are best for direct-to-lung (DTL) vaping, popular with sub-ohm users.

Nicotine

Nicotine is optional and comes in various strengths from 0mg to 20mg. It satisfies cravings and can be tailored to smoking habits.

Flavorings

Flavourings give e-cig liquids their taste. Options range from fruity blends to dessert flavours, tobacco, menthol, and beverage-inspired varieties.

What are VG and PG in e-liquid?

VG (Vegetable Glycerin) is a thicker liquid that creates denser clouds, perfect for DTL (direct-to-lung) vaping. PG (Propylene Glycol) is a thinner, colourless liquid that provides flavour and throat hit, best for MTL (mouth-to-lung) vaping.

VG (Vegetable Glycerin)

• VG is a thicker liquid that creates denser vapour clouds.
• Perfect for sub-ohm and DTL vaping styles.
• Offers a soft throat hit and sweeter taste.

PG (Propylene Glycol)

• PG is a thinner, colourless, odourless liquid.
• Excellent flavour carrier, ideal for MTL vaping.
• Creates a stronger throat hit closer to smoking.

What are VG & PG ratios in e-liquid?

VG and PG ratios decide whether your vape is rich, smooth, or balanced. A 70/30 VG/PG ratio blend produces dense vapour clouds, making it ideal for sub-ohm devices. A 50/50 VG/PG ratio blend balances flavour and vapour production, providing a smoother experience suited for vape pods and pen kits. Choosing the right VG and PG ratio ensures both flavour satisfaction and device compatibility.

Common VG/PG ratios

VG/PG ratios in vape juices affect nicotine strength, vapour density and flavour. A 50/50 blend gives balance, smooth throat hit, and device flexibility. A 70/30 VG/PG ratio creates thicker clouds for sub-ohm kits. Some blends go further, like 80/20 VG/PG, maximising vapour but requiring powerful devices.

How to choose your VG/PG ratio?

Choosing the right VG/PG ratio depends on your device and style.

• Higher PG: For stronger flavour.
• Higher VG: For big clouds.
• 70/30 VG/PG: For a smooth hit.
• 50/50 blends: For a stronger throat hit.
• Match Ratio: For device compatibility.

Which is better, 50/50 or 70/30 e-liquid?

The choice between 50/50 and 70/30 e-liquids depends on vaping style, flavour preference, and device compatibility: